As a food business owner, you face a unique struggle. You have to get your product to your customers in the best possible state, even after it’s spent days on a shelf (and weeks before that being shipped). While a big part of this comes down to your logistics, there’s another major factor: packaging.
As food packaging bags suppliers, we know that the right pouch can make or break a product. From confectionery to pies, each food has a unique need when it comes to the packaging. On top of that, the package should be beautifully branded and well-equipped to stand out in a retail space.
With all these plates to keep spinning, a professional food packaging supplier can seriously transform your business by consulting on these things with you. Read on to discover all the ways food packaging bags suppliers can make your designing, printing, and rolling out process a breeze.
Keeping Your Food Products Fresh
Keeping food fresh while it waits on the shelf is one of the most important roles food packaging plays. That’s why working with professional food packaging bags suppliers like Allflex Packaging means you can rest assured your product will get to your customer in the best possible condition. With your packaging choice, your brand’s reputation and your customers’ safety rests on the line.
In other words, it’s a high stakes decision. Making the right call comes down to working with a supplier that has high-quality materials on hand, as well as a large selection of different food-safe packaging materials for a variety of food storage needs.
- BOPP films – this is a super versatile material with varying thicknesses, and it can be heat-sealed to preserve maximum freshness.
- PE vacuum bags – these are designed to vacuum seal products that need extra help staying fresh, such as produce.
- PVDC outer layers – this flexible packaging material is excellent for sealing in all the freshness.
The fresher your products, the more likely it is that consumers will happily return for more. You’ll also deal with far fewer customer complaints about food freshness that come from any long waiting times in supermarkets or other retail venues, because your packaging will be doing the preventative work for you.
Customising Your Packaging to Stand Out (Literally)
Working with a professional food packaging supplier means you can look beyond the stock options available to your competitors. Professionals allow you to take another look at your packaging brief to really bring the creativity of your design through.
Food packaging is the ultimate intersection of form and function. It has to keep your food fresh, but it also has to stand out on a shelf so that your target customer will choose it amongst a sea of competitors. That’s where professional customisation options come in.
Whether it’s the shape of your packaging, the graphic design, the finish, or the unique usability features, working with experienced food packaging bags suppliers is key. For example, one of our most popular packaging items is the stand-up pouch. Ideal for small items, powders and other associated food products, the standing pouch lets you literally stand out from the crowd.
Additional features like resealable tops, wickets, tear tabs, and unique seals all give your product a way to catch a consumer’s attention. The better it feels to use your product, the more likely it is that a consumer will come back for more (and recommend it to their friends).
Putting Your Branding First
If you work with a professional food packaging bags supplier, you’ll have a partner in the design process! Stock companies simply print and go, but a specialist in food packaging is there for you from concept to deliverable.
Why is this beneficial? Having an experienced third-party who can look over your designs and offer feedback (when it’s asked for) can make sure your design has its intended effect with your target consumers. On top of that, experienced professionals can call out issues that might affect the print run well before the graphics hit the line. Additional print runs from mistakes are expensive and time-consuming, so avoiding them at all costs is crucial for your business.
Having a professional on-side means you can relax and focus on putting your brand’s values, message and appeal on display. Meanwhile, the packaging experts will be hard at work in the background, making sure your design will come out beautifully.
Overall, the cost of investing in a professional food packaging bags supplier will easily be returned to you many times over. From preventing early spoilage to resolving print issues quickly, professional suppliers can translate your vision into reality while resolving any roadblocks along the way.
Put your product’s best foot forward and enjoy a seamless experience with a professional team like Allflex Packaging.
Let’s make it happen!
Allflex Packaging is an independent, Kiwi-owned company making major strides in the packaging world. From food products to e-commerce, we provide a range of packaging to suit businesses of all shapes and sizes.
If you want a partner in the design and creation process, you’re in the right place. Get in touch with the team at Allflex Packaging today to get started.
