Innovation in packaging technology has certainly come a long way. From the late 19th century to the 20th century, traditional food packaging such as glass jars, cans, plastic containers and bottles was the common go-to product available for consumers in supermarkets.
With both advantages and disadvantages, consumers had to find innovative ways to use these packaging methods until a modern alternative made its way to shelves. Stand-up pouch packaging was introduced to consumers as an innovative technology offering convenience and a modern aesthetic. Due to its flexible, lightweight packaging and space-saving benefits, stand-up pouches are extremely popular among consumers and businesses alike.
This blog will help you gain valuable insights into consumer preferences so that you can make informed packaging decisions to enhance your product appeal, sustainability, and customer satisfaction. Read on to discover why many Kiwi consumers favour stand-up food pouches NZ-wide.
The Rise of Stand-Up Food Pouches NZ-wide
For busy mums on the go to working professionals looking for quick and easy solutions, there’s a growing trend in stand-up food pouches mainly due to their convenience and alignment with consumers’ lifestyles. Most pouches are super lightweight, making them easy to take with you whenever you need a quick snack or meal on the go, making them a popular choice.
Locking in Freshness
Another reason shoppers love buying stand-up food pouches NZ-wide is that they can maintain the freshness of their food. Nothing is worse than buying a product and having the food lose its freshness after a few days.
With a clever zip-lock design, stand-up food pouches are made with quality barrier properties. They protect food from moisture and light so consumers are able to enjoy their food for extended periods, locking in all of the delicious flavour and freshness.
Maximising Storage Space
Stand-up food pouches are a great option for those who don’t have the luxury of a spacious pantry or for those who need to free up a cluttered area. Their flexible design makes them easier to handle and store, so shoppers can put their products in a place that suits them, such as cabinets, pantries, refrigerators, drawers and more.
Versatility is Key
No matter their food preference, shoppers are able to buy their favourite products from a wide range of food options, so they aren’t limited to one item. Stand-up food pouches are extremely versatile with portable packaging, so the options are endless: snacks, sauces, soups, beverages, candy, ready-to-eat meals, frozen foods, powdered drinks, and more.
Stand Out From the Crowd
Now that many businesses are choosing stand-up pouches packaging over traditional packaging methods, it’s important for brands to design unique packaging to help them stand out from the crowd.
There are many factors to consider when choosing a design for your stand-up food pouch, and colour psychology plays a big role in consumers’ minds. Think about how different colours represent different emotions and meanings. For example, green can be associated with freshness, whereas blue conveys calmness, and yellow resembles positivity. Then, consider how this aligns with your brand and identity, target market preferences, and product features.
At Allflex, we’ll help your business use the right packaging so that your food products can maintain their freshness and increase protection against moisture and oxygen damage. We supply food-grade bags in films such as cellophane and stand-up pouches that will help you market your products better.
Visibility and Brand Appeal
With so many food brands on the market, hitting the shelves with brand appeal is important. A unique design will certainly grab the attention of shoppers, making your product stand out and appear more appealing when there are so many brands around at the same time.
Think about your brand image and the type of eye-catching graphics and branding that will attract consumers to your product and lead to customer loyalty and satisfaction.
Our team at Allflex is here to help bring your vision to life. We can also manufacture stand-up pouches according to your custom requirements and specifications, with the added bonus of being able to print your design for added brand recognition. We have advanced equipment and machines that can produce bags with wickets, gussets, hole punches, tear tabs, and more.
Customer Satisfaction
Consumers will keep buying the same products if they are easy to use, have an appealing design and taste delicious. There’s no doubt you’ve already nailed the taste of your product, but now it’s time to take the right step and choose the best packaging solutions.
Choosing an innovative design that differs from others in the market can enhance your business perception and increase customer satisfaction.
Our highly trained and experienced team at Allflex will work with you throughout the process to discover the best packaging for your brand. We make high-quality stand-up food pouches NZ-wide, and as an independent, Kiwi-owned company based in Auckland, we have access to world-class films and technology to deliver exceptional results. With Allflex, you’ll have an innovative and premium stand-up food pouch that will reach your customers in pristine condition.
Our Process
Come and meet with our friendly team for an initial consultation. We’ll discuss your packaging needs, product specifications, and brand requirements. We’ll then work with you to bring your design brief to life. We will talk about packaging dimensions, materials we will use, features, and printing requirements such as colours, graphics, and logos.
We can make adjustments and alterations based on your feedback to ensure you are completely satisfied before moving on to production and manufacturing. We’ll then deliver the completed packaging to your desired location or manufacturing facility.
Make it Happen with Allflex
Ready to enhance your brand appeal and take your stand-up food pouches NZ-wide?
Our experienced team is always ready and eager to assist you. Whether you have a unique idea or just need some advice, we’re here to help. Contact us today.