The food industry remains as competitive as ever, both here in New Zealand and around the world. That means your food stand up pouch packaging suppliers need to be on the ball and your choice needs to stretch beyond being merely functional; it needs to work harder.
Factors that might sway you in choosing the right pouch include being certain that you will be able to successfully preserve the contents against risks like moisture and oxygen damage. However, this isn’t the only aspect you should be discussing with your chosen food stand up pouch packaging suppliers.
The fact is, whatever types of food your brand fills its pouches with, the visual aspects of your packaging will convey much about your company’s values and priorities. Your food pouch packaging, then, can serve as a powerful canvas for expressing what your brand stands for.
This means you should be thinking carefully about how – in collaboration with food bag or pouch manufacturers like ourselves – you can best tailor your packaging solutions to elevate your product’s identity and leave a lasting impression on your audience.
Why Customise Your Brand’s Food Pouch Packaging?
At the most basic level, the inclusion of your company’s signature brand elements – encompassing its logo, colours, and design – on your food pouches will help ensure customers recognise your brand whenever they see your items on the store shelf.
But of course, you won’t just be aiming for memorability for its own sake and by using certain brand elements across your packaging time and time again, you can help build trust and loyalty in your audience over time.
The customisation of your company’s food packaging, through close work with reputable food stand up pouch packaging suppliers, will also enable you to market the contents in a multitude of ways.
As well as aiming for aesthetics that present your products as appetising and desirable, you might use your food pouches to draw attention to certain promotions, competitions, or special events.
Food brands also frequently use their pouches to communicate their higher values, including how they believe their work helps make the world a better place (beyond, of course, simply providing tasty and nutritious food).
You might even integrate a QR code into the packaging design to bring a person who scans it directly to your brand’s website or social media pages. This can be part of a process of capturing your customers to keep them engaged in a longer-term relationship with your brand – which, in turn, will maximise the likelihood of them continuing to purchase from you.
Food Pouches For Better Brand Impact
There are a number of elements that your chosen food stand-up pouch packaging suppliers may be able to customise to align with how you want to market your brand and its food products:
Packaging Colours
We refer here to both your brand palette – which should be prominent and consistent to aid memorability and recognition – and the other colours that you might incorporate into the design of your food pouches.
You might wish the colours of your food pouch packaging to be evocative of certain emotions, particular times of year, or even specific events.
Regardless, you will need to think carefully about how to achieve cohesion with the colours that you choose. This is something else that you might discuss in detail with your favoured food stand-up pouch packaging suppliers.
Graphics & Imagery
Alongside the colours that you select for your packaging, the associated visual elements should be carefully chosen. These could encompass images of landscapes, people, cartoon characters, other illustrated elements, and/or the food itself, to cite just some possibilities.
The aim should be to ensure these elements are an authentic embodiment of your brand and the contents of the packaging, while resonating with your company’s target audiences.
Convenient Packaging Features
If your target consumers come to associate your brand with convenience – answering their pain points and making their lives easier, in ways beyond the food itself – this will act as its own powerful element of your brand marketing.
This wish for convenience among customers is partly why stand-up pouches have gained widespread popularity over recent years. Because these pouches are able to “stand up”, it is easier to store them in your cupboard or refrigerator – or on the table or desk as you eat.
Moreover, today’s pouch packaging frequently includes the option to reseal the packaging, so that the customer can use some of the contents, and then preserve the rest for use later.
You should think carefully about the consumers that you are targeting with your brand’s food products, including the lives they lead, and the convenience-boosting features they are likely to especially appreciate your packages having. This will enable you to create tailored pouch packaging designs that genuinely appeal to your customers.
Visibility for Pouch Contents
If your target customers are allowed to see directly for themselves what you are marketing to them, this will allow them to have greater trust and confidence in your brand and its offerings.
One popular custom feature for food pouch packaging is a “window” that enables someone viewing the product in a store to inspect the contents.
Incorporating this element into your company’s stand-up pouches could be a great way to communicate the literal “transparency” of your brand. It would also be a strong signal of the confidence that you have in your own business’s products.
Allflex – Your Food Stand Up Pouch Packaging Suppliers
As we have explained in this article, a food packaging bag or stand-up pouch is never just for the preservation and storage of the contents; it is also a key marketing tool.
Ready to make your brand stand out? Get in touch to start customising your food pouch packaging today!