Present, preserve and protect

Enhance Your Brand with Custom Packaging Printing Services

Author
Dallas Whaitiri
Date
July 17, 2024

Making a powerful first impression is crucial if your business is to succeed. There are several key ways to achieve this, including offering competitive deals on your products or services, communicating effectively with your target audience, and ensuring you have impactful, cohesive branding. 

 

In this blog, we explore why branding is important for your business and how custom packaging printing services will help boost your brand to the next level, ensuring customer satisfaction and success. 

Why Is Branding Important for My Business?

Brand identity is vital for any business, whether you are selling a product or service. Your brand represents your business values, identity and story, telling potential customers what you stand for and what you have to offer. As your strongest marketing tool, it sets you apart from your competitors and builds customer awareness, trust and loyalty while also enabling customers to locate your products easily. Branding extends across your business, from your logo and website presentation to email newsletters and – yes, you guessed it – your product packaging. 

Types Of Custom Packaging

The options are vast when deciding on custom packaging for your goods. Custom packaging can be specifically tailored to your product’s dimensions, fragility and value. We can supply bags with hole punches for display, tear tabs for simplified access, stand up pouches, wicketted bags and rolls of film for your own form, fill and seal machines. Send your finished goods off in custom printed courier bags, further enhancing your brand. Talk to your packaging provider to design a solution that best displays your goods and ensures their protection.  

Benefits of Custom Packaging Printing Services 

There are many benefits to custom packaging that will help your business thrive. If you have been considering new ways to enhance your brand, read on to discover what custom packaging printing services can do for you. 

Powerful Brand Recognition 

Personalised packaging solutions build on your brand identity and ensure recognition from your target market. By sharing your brand’s story visually with packaging featuring tailor-made designs, text, and colours, customers will instantly associate the wrapped goods with your business. And the more consistently you present packages this way, the greater and faster your brand recognition. 

Instant Recognition

Think about it – anyone who sees a minimalist white box featuring an Apple logo will make the connection that the item inside is an iPhone or computer. The same goes for your unique brand and packaging. It will also establish you as an industry leader, offering something different from your competitors. Memorable packaging will help customers think of your brand over others and choose to work with you.

Professional Presentation 

Premium packaging presents a professional, polished appearance. It tells customers you care about quality and attention to detail and believe your brand is worth investing in. This has the flow-on effect of establishing your brand as an upmarket option that is worth what you are charging. Will a brand without custom packaging offer products of the same standard? Finally, it reinforces consistency, acting as a link to your website, social media and email communications, which builds on the trust you have already established.  

Elevated Customer Experience

Well-designed, thoughtful custom packaging enhances customer enjoyment. Because it is instantly recognisable, recipients will feel excited when they see the package. With elegant or fun designs, you encourage customers to share their purchases on social media, increasing your audience reach and presenting new opportunities for growth. 

Your Custom Packaging Provider

When it comes to custom packaging, Allflex Packaging are the professionals you can trust. Our staff have a combined experience of more than 100 years in flexible printing and packaging, and our specialist technical knowledge has established us as a firm industry leader. We provide high-quality packaging printing services for products of varying shapes and sizes, working closely with businesses to create designs that accurately represent their brand and speak to their audience. 

Made In New Zealand

Love supporting local businesses? Allflex Packaging is an independent New Zealand owned and operated company consisting of hard-working, highly skilled Kiwis. Our products are manufactured on-site at our Auckland facility and we oversee the entire process to ensure quality control. We urge those considering our packaging printing services to visit us and see how each product is made.

 

Quality First

If there is one thing we care about, it’s quality. Our aim is to exceed customer expectations by producing consistently excellent goods that not only look great but also function optimally. We create every product with usability in mind, ensuring they are strong and durable so your items reach their destination in perfect condition.   

Boost Your Branding Today

Ready to elevate your brand impact and increase sales? Contact us to enquire about our offerings, or browse online now.