Snacks. Arguably, they make the world go around. Thanks to how pivotal snacks are in the food
industry, this is a highly competitive field where quality is key. A lot of the work happens on the
production line, but there’s a hidden piece of the puzzle that is often overlooked: snack
As a packaging design and manufacturing company, we know that selecting the right packaging
is about more than the look. The right packaging preserves freshness, taste, and texture, all
while ensuring your customers have a great experience with your product.
For this blog post, we’re exploring the three essential features of high-quality snack packaging
and making a few suggestions to help you kick off your design process like a pro.
The Three Essential Features of Snack Packaging
Snacks are especially vulnerable to damaging environmental factors during transport and
storage, such as moisture, oxygen, and even light. All of these factors can change their taste or
texture, even affecting their shelf life and introducing the possibility of early spoiling.
Whether it’s chips or jerky, the right packaging creates a barrier between the product and the
outside world to keep it in tip-top shape. In our experience, the best snack packaging comes
complete with four vital qualities, which we’ll explore here.
Oxygen and Moisture Barriers
When it comes to the degradation of snacks, oxygen is often the biggest culprit. Air sneaking
into packaging can lead to everything from staleness to rancidity, both of which will harm your
consumer’s health and impression of your brand. Moisture is similarly damaging, either
prompting crispy snacks to become soggy or baked snacks to degrade faster than usual.
High-quality modern snack packaging uses multi-layered laminates or specialised films to
prevent the transmission of both moisture and air, helping to keep the snack inside fresh for as
long as possible.
Light Protection
Light can be a damaging force, especially for foods with high fat content. It’s not really the light at play here; it’s actually the UV rays that come along with it. Those UV rays degrade fats, which
can lead things like chips or nuts to change colour or even flavour as a result of the change in
fat composition. Using printed packaging can help block out light to overcome these issues.
Seal Integrity
Finally, no matter how well protected your products are from light, moisture, or air, a broken seal
trumps all. Proper sealing techniques ensure that snack packaging will remain as airtight as
possible throughout a hectic journey, no matter how it’s handled or stored. That’s why we produce stand up pouches with a resealable zip for your customer’s convenience.
One of the most valuable features we see in high-quality snack packaging is a resealable
opening. Not only does this enhance how easily your consumers can enjoy your snack
products, but it also helps to preserve the quality of the snack for a longer time.
How to Choose the Right Packaging for Your Snacks
As with any packaging production process, you need to carefully understand the specific needs
of your snack products. After all, that’s how you can craft your packaging to suit exactly what
your snacks need, as opposed to aligning with a more generic image of what ‘should’ be.
To make sure your snack packaging comes out to be exactly what you need, here are a few
questions we often bring to our initial consultations with our clients for your use:
- What environmental factors are most likely to affect my product? For example, does
your snack need extra protection from moisture, light, or oxygen?
- How long do I need the snack to stay fresh? Is your product something consumers will
enjoy immediately, or will it require an extended shelf life?
- What type of consumer convenience is important? Should the packaging be resealable
or easy to tear open for quick snacking?
- What is your sustainability goal? How can you reduce your environmental footprint
without sacrificing product quality?
Equipped with these four vital questions, you’ll be able to tailor your packaging to align with not
only how you need your packaging to function but also what you need it to look like. With that
balance, your consumers will find your product amongst the aisles of competition and keep
coming back for more.
In summary, the battle to preserve the quality of your snacks doesn’t end once they’ve been
produced. In fact, many would argue that the end of the production line is where the battle for
freshness begins. The right snack packaging will do a lot for your product and your brand. Not only will it protect your snacks, but it will also enhance how your customer experiences your brand as a whole. Since packaging plays such a pivotal role, it’s worth taking the time to find the right partner.
Craft the perfect snack packaging with an experienced partner.
At Allflex Packaging, we take snacking seriously. Make sure your snacks are always crispy and
crunchy with our top-tier snack packaging solutions.
Get in touch with our team today to book your custom packaging consultation.
