In today’s crowded and competitive fresh produce market, you may struggle to stay ahead of your competitors if you don’t use functional and eye-catching packaging.
More than just a protective layer for fresh produce, packaging is an effective marketing tool that, if designed and used properly, can support the sales of your product. But where do you start? It can be overwhelming to pinpoint the best approach! Don’t worry; when it comes to quality food packaging NZ-wide, Allflex Packaging has you covered.
Let’s discuss how creative and functional packaging of fruits and vegetables could improve your product’s appeal to customers. Read on to discover four packaging design trends to consider to create a unique brand presence, including captivating graphics, dynamic fonts, story-driven designs and more.
Packaging of Fruits & Vegetables
The packaging of fruits and vegetables is constantly evolving, and at Allflex, we like to keep our clients one step ahead with the latest innovations so they can appeal to their customers and attract new interest. We work with a wide range of businesses, providing exceptional food packaging NZ-wide.
But, of course, effective packaging of fruits and vegetables is more than the branding or graphics you add to the label. It also comes down to presentation, preservation and protection of your fresh produce, and that’s exactly where we come in. While it is important to be creative with your packaging, it’s even more important to incorporate designs and functionality that are certified food-safe. In other words, you have a big problem if your packaging is beautiful, but your product isn’t fresh when it hits the shelves.
Fresh Produce Packaging Design Trends
At Allflex, we work closely with you to understand your specific requirements, as not all products will benefit from a blanket approach.
With so many brands on the market, you want to be innovative and capture your customers’ attention with produce that is both fresh to sight and fresh to bite. If it’s not making an entrance this way, there’s a good chance that you might not attract attention and, therefore, sales. To give you some ideas, here are four packaging design trends to consider for your fresh produce:
1. Dynamic Fonts & Captivating Graphics
As the saying goes, in business, first impressions set the tone. Opt for a bold, vibrant design that grabs your customers’ attention while reflecting your brand’s personality. After all, your packaging is one of the most important ways you communicate your brand’s offerings to your customers. It is their first physical interaction with your product, so make sure to incorporate dynamic, unique fonts that are easy to read. Striking the right balance between on-brand graphics and stunning fonts is an effective way to spark interest and encourage on-a-whim purchases.
2. Story-Driven Designs
Apart from the quality of the product, what is the main thing you remember about fresh produce? The packaging, of course! Your brand can get creative with the packaging of fruits and vegetables by incorporating an emotive storytelling strategy. More and more brands are embracing playful, story-driven designs on their packaging, with quirky illustrations and engaging taglines that give customers a memorable experience and make them feel good about their purchase. Adding a touch of brand personality this way can really make a lasting impact on your customers.
3. Interactive & Functional Packaging
While it is important to design packaging that will lock in the freshness of your product, providing an extra level of convenience and usability for customers could increase sales. Consider incorporating features like resealable bags, built-in handles or ventilation holes. On the other hand, you could also include an interactive feature such as a QR code that customers can scan to receive free recipe ideas using your product. These are fun and creative ways to level up your packaging while keeping it highly functional.
4. Eco-Friendly Packaging
As more customers become aware of environmentally friendly packaging solutions, remaining creative and innovative with unique, sustainable options is a good idea. If possible, opt for a plastic alternative and switch to reusable packaging, such as mesh produce bags or compostable bags, which are gentler on the environment. Is there excess packaging in your design that doesn’t need to be there or serve a purpose? Consider removing these for a simpler packaging design.
Get Premium Food Packaging in NZ
Allflex is the solution for impactful and durable food packaging NZ-wide. Whatever your vision, we can work with you to find a way to bring it to life.
Our team is highly experienced, and we can help you discover the packaging options that will be most suitable for your product. We also provide a film selection specifically designed for your type of produce to ensure it maximises its shelf life and reaches your customers in pristine condition.
Lock In Flavour With Allflex Packaging
Choose Allflex to assist you with innovative designs and unique packaging solutions that support freshness and ensure your product stands out on the shelves.
We are an independent, Kiwi-owned business based in Auckland with direct access to the world’s best films through local and international suppliers. Contact us today and talk to a member of our team to get started. Let us help you present, preserve and protect your products with high-quality packaging for your fruits and vegetables.
