Nothing beats delicious baked goods. With fresh aromas sending out a welcoming eat-me-now invitation, baking is an art form, and so is designing the attractive packaging it comes in. There really is an art to creating dynamic packaging for baked goods, and if you’re looking for a way to make your products stand out, you’ve come to the right place.
In this blog, we’ll discuss how creative packaging designs and strategies can make your baked goods more visually appealing and help them stand out in a crowded marketplace. Read on to discover our processes and some other benefits of selecting professional packaging options for your baked goods.
Making Your Baked Goods Pop
It’s no secret that consumers will keep purchasing products that taste incredible. But why not take it to the next level with eye-catching packaging that can grab even more attention and make your product stand out from the crowd? Below are a few ideas for attractive packaging designs and strategies to get you started:
See-through Elements
Don’t just rely on putting a picture of your finished product on the packaging; really sell it to the consumer with transparent elements. Windowed boxes or containers are a great way to showcase your baked goods so that customers can see the visual appeal. This packaging is especially great for cookies, pastries, or artisan breads.
Functional Packaging
Customers will appreciate the attention to detail in packaging that can be resealed to lock in the freshness of your baked goods. Plus, it’s a great way to make your customers enjoy the product for longer, so they don’t have to finish it all in one go.
Incorporating Your Branding
While it might seem obvious to add your logo to the packaging, take it a step further by making it unique with artwork, custom illustrations, bold typography, and bespoke fonts to make your name and logo stand out. This is a creative way to inject your brand personality into the packaging of your product.
Packaging for Baked Goods
No matter what your vision is, we can help. Get ready to transform the look of your baked goods with packaging that will be sure to grab everyone’s attention.
Presentation
Our team will assist you in every step of the process, starting with an in-person consultation. With years of experience, we’ve worked with a variety of businesses, so we know what packaging works best and can recommend the right products for you. We’ll assess your design idea and requirements, including your branding guidelines and product specifications, to ensure the design elements of your packaging maximise customer impact. The right packaging and print will help to highlight your product to look delicious and inviting so that customers can easily identify them.
Preservation
Our team will then guide you through choosing the best film selection for your product. As most baked goods have different packaging requirements, this step is key to ensuring your products are preserved. Barrier films are a great way to control moisture, eradicate rancidity, and protect your product from water and gas diffusion with flexible bakery packaging. We can also provide perforation technology to enhance moisture and gas transmission, especially when it comes to using pie warmers. No matter what baked goods you have, we’ve got you covered with packaging designed to keep your product crunchy, fresh and delicious.
Protection
As delicious as they are, baked goods can be extremely fragile. From the layers of pastry on a croissant to the decadent cream filling in eclairs or intricate design on your artisan bread, it’s crucial to protect your products with durable packaging during transportation and display. With tough outer packaging, your product will be protected from external environmental factors such as direct sunlight and moisture.
Once you are happy with the final packaging, our team will complete the production process and deliver your finished packaging right to your doorstep or manufacturing facility for a smooth and stress-free process. We have direct access to the world’s best films and a strong relationship with our suppliers, both locally and internationally, so our goal is to provide all customers with superior quality for the best results.
Why Choose Allflex?
We are proud to be a New Zealand-owned and operated company and have a passion for supporting other businesses around the country with premium packaging solutions. From concept to completion, our team will guide you through every step of the way to ensure your packaging is second to none.
Our team is located in Auckland and we encourage site visits so that you can better understand the manufacturing process and talk to technical experts on-site who are making our product. We use world-class films and proven technology to support customers within the food packaging industry, ensuring they are always one step ahead with the latest innovations.
Baked Goods Packaging Experts
Ready to make your baked goods eye-catching and irresistible? Contact us for design guidance and professional packaging for baked goods.
