A new year brings fresh perspectives and opportunities. As businesses consider new ways to position themselves in the marketplace with unique packaging, you might have the same thoughts about your brand.
What can you do differently to stand out from the rest? It can be overwhelming to pinpoint where to start, but don’t worry—that’s where Allflex Packaging comes in. As they say, strike while the iron is hot, and that’s exactly what this guide is for: to inspire your packaging with some fresh food pouch packaging trends for 2025.
This year, brands are prioritising consumer needs for more sustainable, convenient and innovative packaging solutions. Whether you are thinking about incorporating some of these trends in your packaging or just looking for new ideas, the Allflex team has got you covered. Read on to discover how food pouches have dominated the market and what packaging trends are on the horizon. Let’s get started!
The Evolution of Food Pouch Packaging
Food pouch packaging has come a long way since its introduction to stores in the 1960s. It was primarily used for food and liquid products such as sauces, soups, juices, and more. Due to its flexibility and lightweight features, pouch packaging was a popular choice for brands to help preserve their products more efficiently.
Then, in the 1980s, a breakthrough involving flexible plastic films emerged in the market, revolutionising packaging capabilities across a range of food products, including baby food and snacks. Food pouches became more popular due to their versatility, ease of transport, and longer shelf life. Today, food pouches are still a go-to choice for many brands, providing innovative solutions such as resealable zippers, stand-up designs, spouts, and nozzles.
From seamless packaging designs to innovative features, food pouches have revolutionised the food and beverage industry.
Food Pouches: Packaging Trends for 2025
As more brands become innovative with their packaging designs, technology will continue evolving to provide them with even smarter packaging solutions. From prioritising consumer preferences to sustainability concerns, here are four food pouch packaging trends for 2025.
Interactive Features
As technology evolves, brands are finding more ways to enhance their food pouches and packaging designs. Smart packaging trends such as QR codes might become more popular this year, providing consumers easier ways to interact with products. Linking QR codes to product information, recipes, or promotions is a great way to incorporate this trend in your packaging.
Convenient Packaging
Brands will find new ways to cater to busy, on-the-go consumers who need practical, easy-to-use packaging solutions. From ready-to-eat snacks to single-serve portions, consumers will choose food pouches and packaging that accommodate their lifestyles and minimise waste. Features such as reclosable zippers or sip-and-squeeze spouts are clever ways to incorporate these convenient designs into packaging.
Visually Appealing Designs
With so many brands on the market, it’s even more important to lead with creative designs that stand out from the crowd. Put yourself in the shoes of your customers. When they walk into a store, they are overwhelmed with the amount of choices on the shelves. Almost most, if not all the time, a customer will pick up a product that looks visually appealing with bold colours, interesting graphics and sleek finishes over a product that, well simply put, looks boring. It’s crucial that your packaging captures the attention of your target audience, and new customers alike. Designing packaging that gives your brand a unique identity is one way to stand out from the competition.
For Superior Packaging, Choose Allflex.
Whether you are looking for quality printed packaging solutions or the best food packaging supplies in New Zealand, the Allflex team is ready to help you.
We can help you access some of the best packaging films in the world. From films to sustainable food packaging, we offer a range of solutions suited to your product needs. At Allflex, our goal is to help customers present, preserve, and protect their products so that they remain fresh and full of flavour throughout their journey to the customer. If you need more sustainable solutions, we can provide you with eco-friendly food packaging options that resonate with your target audience. With years of experience, our team has worked closely with brands in a range of industries, so when it comes to exceptional packaging, we know exactly what works best to create a lasting impression.
Quality Food Packaging Supplies NZ-wide
Ready to transform your product packaging? We can help. At Allflex, we can bring your vision to life, no matter your requirements. We help customers find the best packaging solutions tailored to their business and product needs. By using world-class films and cutting-edge technology, we design packaging that not only enhances branding visibility on the shelves but also protects products from moisture and oxygen damage.
Contact our friendly team today to schedule a time to discuss top-quality packaging solutions that will help your brand stand out.
